From Persia to Perth: The Journey of a Handmade Rug

Every handmade rug has a story woven into its threads — a journey that begins in the weaving villages of Persia and continues all the way to Australian homes. At ShopARug (Persian Rug Warehouse WA), we source, prepare and present genuine handmade rugs that carry not just beauty, but history.

✈️ The Journey Begins: Ali’s Sourcing Trips Abroad

Behind every piece in our Booragoon showroom is the dedication of Ali, our founder and expert rug valuer, who personally travels overseas to hand-select each rug. He visits renowned weaving hubs across Iran (Persia), Afghanistan and neighbouring regions, cultivating long-standing relationships with master weavers and family workshops.

Each rug is chosen for authentic craftsmanship, natural materials and originality — never mass-produced. This is how we preserve a living art and bring true Persian heritage to Australia.

👉 Explore our curated Persian Rugs collection.

⚠️ Challenges in a Changing World

In recent years, international sanctions, trade restrictions and regional tensions have made importing authentic Persian rugs more complex. Global supply chains for hand-knotted pieces have slowed, making genuine rugs rarer and, inevitably, more valuable.

Our commitment: even with fewer shipments, we maintain a selective but consistent import schedule and keep pricing fair and transparent for our customers.

🧵 The Care Behind Every Import

Before any rug reaches our Perth showroom, it undergoes a meticulous preparation process to ensure it’s showroom-ready and built to last:

• Professional cleaning, inspection and servicing before export.
• Colour stability, pile and weave checks to safeguard long-term durability.
• Conditioning and careful packing to protect natural fibres during transit.

See examples across our Handmade Wool Rugs and Tribal Rugs.

💎 What Makes Us Different

• Direct sourcing by Ali — no middlemen or resellers.
• Expert valuation and curation — decades of Persian, Afghan and Turkish rug expertise.
• After-sale care — cleaning, repairs and insurance valuations available.
• Australia-wide delivery — secure and tracked to every state and territory.
• Trusted reputation — 180+ Google reviews with a 4.8★ rating. Read our reviews.

🌍 A Journey Worth Preserving

As conditions evolve, importing fine hand-knotted rugs is becoming more limited. We encourage collectors and first-time buyers alike to explore authentic pieces now — whether you’re after a statement Persian carpet, a vintage tribal piece, or a light ivory Nain for a modern home.

External references for further reading:
• UNESCO – The Art of Carpet Weaving in Fars & Kashan, Iran
• Wikipedia – Persian Carpet