Learn About Persian Rugs
Persian Rugs Direct Online and In Store
Buy Handmade Persian Rugs Direct in Australia | Online & Perth Showroom
Finding the right handmade Persian rug is not the same as buying a mass-produced floor covering. A genuine handmade rug carries history, craftsmanship, natural materials and individual character. At shoarug, we help Australians buy authentic handmade Persian rugs, Afghan rugs, hallway runners and large room size rugs directly from experienced rug specialists — online Australia-wide or in person at our Perth showroom.
For over two decades, our family business has worked with handmade rugs, Oriental carpets and tribal weavings. Every rug in our collection is carefully selected for quality, design, durability and value, giving customers access to genuine handmade pieces without the traditional gallery-style markups.
Whether you are furnishing a new home, upgrading a living room, choosing a hallway runner or looking for a statement Persian rug, buying direct from a trusted specialist gives you more choice, better guidance and a stronger understanding of what you are purchasing.

Why Buy Persian Rugs Direct From a Specialist Importer?
Buying direct means you are not simply choosing from a small retail display or a mass-market catalogue. You are browsing a large specialist collection of handmade rugs, selected by people who understand weaving regions, wool quality, colours, design traditions and long-term value.
At shoarug, our collection includes Persian rugs, Afghan Chobi rugs, tribal rugs, traditional Oriental rugs, hallway runners and large room size rugs for open living areas and larger interiors.
Many handmade rugs are one-of-a-kind pieces. Once a particular rug is sold, the same size, colour balance, pattern and character may not be available again. That is one of the reasons buying from a large direct collection is valuable — customers can compare more options and find the right piece for their home, rather than settling for what happens to be available in a general furniture store.
Authentic Handmade Rugs — Not Machine-Made “Persian Style” Copies
One of the biggest issues in the rug market today is confusion between genuine handmade rugs and machine-made rugs described as “Persian style”. A rug can have a Persian-inspired pattern without being a real handmade Persian rug.
Authentic handmade Persian and Oriental rugs are woven by hand using traditional methods. Depending on the size and quality, some pieces can take months or even years to complete. The differences can be seen in the materials, knotting, texture, colour depth and the natural individuality of the design.
Machine-made rugs can be decorative, but they do not carry the same craftsmanship, cultural history or long-term character as a genuine hand-knotted rug. When buying online, it is important to understand what you are purchasing and whether the rug is truly handmade.
For more guidance, read our article on how to identify an authentic handmade rug.

Shop Handmade Persian Rugs Online Australia-Wide
shoarug makes it easy to buy handmade rugs online from anywhere in Australia. Our online rug collection is designed for customers who want access to a large range of authentic handmade rugs without being limited by location.
Customers regularly shop with us from Perth, Sydney, Melbourne, Brisbane, Adelaide, Canberra, Hobart and regional Australia. With detailed product photos, measurements and descriptions, you can compare designs, sizes and colours before choosing the right rug for your space.
Popular online categories include:
- Handmade Persian rugs
- Afghan Chobi rugs
- Room size rugs
- Large room size rugs
- Hallway runners
- Kilim rugs
We also offer free shipping Australia-wide, making it easier for customers outside Perth to access our handmade rug collection with confidence.
Visit Our Perth Showroom
For customers in Western Australia, our Perth showroom gives you the opportunity to see handmade rugs in person before buying. Visiting the showroom allows you to compare colour tones, wool quality, texture, thickness and design details that can sometimes be difficult to judge from photos alone.
Our showroom is located at Persian Rug Warehouse WA, 1/7 Pitt Way, Booragoon, Perth WA 6154.
Many customers visit us when they are choosing a rug for a living room, dining room, hallway, bedroom, office or large open-plan area. Seeing several rugs side by side can make it easier to decide whether your space needs a traditional Persian design, a softer neutral Afghan Chobi rug, a tribal piece or a more contemporary handmade rug.
Persian Rugs for Traditional and Contemporary Australian Homes
A well-chosen handmade rug can completely change the feeling of a room. Persian and Oriental rugs are often associated with traditional interiors, but many pieces also work beautifully in modern Australian homes.
For contemporary interiors, softer Afghan Chobi rugs, muted tribal rugs, neutral wool rugs and geometric designs can add warmth without overpowering the room. For more classic homes, Persian Kashan, Nain, Tabriz, Heriz, Mashad and Birjand rugs can bring richness, detail and timeless elegance.
If you are decorating a larger space, browse our large room size rug collection. These pieces are ideal for open-plan living rooms, formal lounges and dining areas where the rug needs to anchor the furniture properly.

Why Handmade Rugs Can Be a Long-Term Purchase
A quality handmade rug is not only decorative. When properly cared for, it can last for generations. Many Persian and Oriental rugs are made from natural wool, cotton foundations and traditional dyes, giving them strength, character and ageing beauty.
Unlike many synthetic rugs that are replaced after a few years, handmade rugs are often cleaned, repaired, passed down and appreciated over time. This is one reason many customers see them as both a practical home furnishing and a meaningful long-term purchase.
To learn more, read our guide: Are handmade Oriental rugs worth the investment?
How to Choose the Right Rug Size
Choosing the correct size is one of the most important parts of buying a handmade rug. A rug that is too small can make a room feel disconnected, while the right size can make the furniture layout feel balanced and complete.
For many Australian living rooms, 3x2m rugs are one of the most popular choices. Larger rooms may need 3.5x2.5m, 4x3m or oversized rugs, while narrower spaces are better suited to hallway runners.
If you are furnishing an entry, passageway or long corridor, explore our hallway runner collection. A handmade runner can add warmth, colour and character to areas that are often overlooked.

Why Customers Choose shoarug
Customers choose shoarug because we specialise in genuine handmade rugs rather than general homewares. Our focus is on authenticity, quality, direct sourcing and long-term customer trust.
- Family business with decades of rug experience
- Large online collection available Australia-wide
- Perth showroom for customers who prefer to view rugs in person
- Authentic handmade Persian, Afghan and Oriental rugs
- One-of-a-kind pieces carefully selected for quality and value
- Free shipping Australia-wide
Whether you are buying your first handmade rug or adding to an existing collection, we are here to help you choose a piece that suits your home, lifestyle and budget.
Explore Handmade Persian Rugs Online or Visit Our Perth Showroom
If you are looking to buy handmade Persian rugs direct in Australia, shoarug offers one of the most extensive online collections of authentic handmade rugs, with the added benefit of a Perth showroom for local customers.
Browse our Persian rugs, Afghan Chobi rugs, hallway runners and large room size rugs online today, or visit Persian Rug Warehouse WA in Booragoon to experience the collection in person.
Frequently Asked Questions
Can I buy handmade Persian rugs online in Australia?
Yes. shoarug offers a large online collection of authentic handmade Persian, Afghan and Oriental rugs with free shipping Australia-wide.
Is it better to buy a Persian rug online or in store?
Both options can work well. Online shopping gives you access to a large collection from anywhere in Australia, while visiting the Perth showroom allows you to compare colours, texture and quality in person.
Are all Persian-style rugs handmade?
No. Many rugs described as “Persian style” are machine-made copies. A genuine handmade Persian rug is individually woven using traditional techniques and natural materials.
Where is your Perth showroom?
Our showroom is Persian Rug Warehouse WA, located at 1/7 Pitt Way, Booragoon, Perth WA 6154.
Do you sell large room size rugs?
Yes. We stock a wide range of large handmade rugs suitable for open-plan living rooms, dining rooms and oversized interiors.